No more books :)
I am the general manager of this location. I see only one sort of heavy-handed review on this page so I'd like to offer a second opinion. I am sorry that the other user did not have a good experience here. Had he brought it to my attention, I might have been able to address it.
We are a very small cigar lounge, with the goal of being a convenient and quiet stop on this side of town for a smoke. Many of my customers comment that we are much more convenient than the larger shop downtown (I must refrain from mentioning their name, but they share it with a cigar size and a brand of beer). I am also complimented on maintaining reasonable prices below the aforementioned chain, but sometimes not "the lowest" in the area. I think Ol' Times on Semoran has the best prices, but he also doesn't pay rent on a premium location, so there's that.
We are not the only business open on this side of the strip, and we are not the last to close at night. Admittedly, Waterford Towers is significantly less active than the other side of the strip, but please understand their units are about 500% the cost to rent, with 300% higher Triple Nets, and have a 36 month waiting list. It was not for us.
We do good business with our core of regular clientele, and are more than welcoming of new clientele. Please ask any questions you like. There are no stupid cigar questions.
No alcohol is served, but we are seeking a beer and wine license. We had a huge theft problem when we first opened on beer with people walking out on tabs. It put a sour taste in the owners mouth, and I have had to work to convince him to retain the license.
Liquor is very expensive in Orange County. The license is on a lottery, and if you are able to purchase one, it will cost your business between 195,000-695,000 dollars (historical range from Orange County's own website). Not every business can afford liquor licenses, but you are more than welcome to bring your own if you pack it out with you. This will change if we obtain a license in the future.
As far as us seeming like a "loser place", I'm sorry Alex G. feels that way. Many of our customers really enjoy hanging out at our establishment, have a great time, pay for their cigars and leave in good spirits.
As I said, if something seems amiss, please let me know and I will attempt to remedy it.
I'm surprised this place us still open for business. You walk in and almost every time I've come in they're playing poker in the back. Not very inviting. Overpriced cigars and poor use of the place. It's the only store open at night around that side of the strip mall so it's like you can't tell if it's actually open unless walked in. No alcohol served so it's kind of a waste to go. When I have a cigar I want to have a cocktail to go with it. Just seems sad since Cigarz at Universal City Walk was such a great icon of a place. This just seems like a loser place.